Best tunes of 1994: #30 Beck “Loser”

I’m starting off this list of my favourite tunes of 1994 with an artist with whom many of you are likely quite familiar. In fact, you’re all probably more familiar with Beck Hansen (also known mononymously as Beck) than is this humble blogger.

I remember hearing this very track on alternative radio and watching the video on MuchMusic ad nauseum back in ‘94. I found it amusing at first, deeming the tune catchy yet quirky, but soon grew to dislike it, as well as the other single* that was being slogged from “Mellow gold”. The singles from his next album, “Odelay”, though they too were overplayed, rang more true for me and I purchased that album on CD. I very nearly became a fan after that, if it weren’t for the Britpop explosion that followed, dragging my tastes in a completely different direction for a time. Still, I paid attention when I heard his name spoken on commercial radio over the years that followed but it took catching him at Osheaga back in 2013 to finally hook me for good.

In truth, “Loser” was originally released as a single in 1993. It was released by indie label Bong Load Custom Records with a limited pressing and somehow got picked up by college radio stations along the west coast. Modern rock stations started playing it next and pressings quickly sold out. Our hero musician, who from his folk roots had always been indie at heart, found himself signing with a major label, DGC, to keep up with demand. They re-released the song in 1994 as a preface to Beck’s third album but first on a major label, the aforementioned “Mellow gold”. The rest, of course, is history. A dozen or so albums released, millions of units sold, Brit awards, Grammys, household name.

“You can’t write if you can’t relate
Trade the cash for the beef for the body for the hate
And my time is a piece of wax falling on a termite
That’s choking on the splinters”

In hindsight, this is a crazy tune and crazy that it became so successful. Beck mixes and matches with genres and sounds, throwing blues, folk, and hip hop into the meat grinder and cranking away. He’s got samples, a wicked drum machine beat, slide guitar, and sitar**. Above it all Beck is spewing nonsensical words at random in a rough hewn sing-speak that some have strangely compared to Dylan. By contrast, Beck has called out his own rapping prowess, which incidentally, is the real basis for chorus line that became like a clarion call for the so-called slacker image of generation X.

“Soy un perdedor
I’m a loser baby, so why don’t you kill me?”

*I remember making the connection for a university acquaintance between “Beercan” and the artist that performed “Loser”, without realizing until later I was sounding arrogant and making her feel small. Not one of my finer moments.

**When I saw him at Osheaga, he had Elephant Stone’s Rishi Dhir playing the sitar on stage with him.

For the rest of the Best tunes of 1994 list, click here.