Best tunes of 2013: #23 My Bloody Valentine “new you”

For many years, there was nothing but rumours, conjectures, and blind hope, and eventually, all that gave way to eye-rolling and running jokes.

Nevertheless, in 2013, Kevin Shields finally made good on his long-standing promise to follow up 1991’s “Loveless” and he did so in astonishing fashion. I fully admit to getting caught up in all the hoopla on February 2nd, 2013, when Shields had the Internet a-buzz with his announcement that a new My Bloody Valentine album would be made available for purchase from his website that very night. I think I remember reading somewhere that for most of that year’s Super Bowl weekend, “MBV” (or sorry “m b v”) was trending higher on Twitter than that hallowed sporting event.

But how was the album? Did it stand up to “Loveless”?

To be honest, I was in a slightly different situation than other music fanatics my age because I didn’t feel like I had waited the whole 22 years for “m b v”. Though I was aware of My Bloody Valentine at “Loveless”‘s release and liked a few songs at the time, I didn’t become a fan until much later and so my expectations weren’t as insurmountable. Personally, I liked “m b v” from the start. Yes, much of it sounded like it was recorded 22 years before, along with the sessions of its predecessor (except with better production), but for me, there were subtle differences and hints throughout at the direction Shields and company could have been looking to take should they have continued to make music.

Indeed, “m b v” was exceptional because it did something no other album had been able to do: stand up to the brilliance of “Loveless” and not flinch. I don’t think it could have been released at any other time than 2013. I don’t think we were collectively ready to be able to appreciate it as an album for its own beauty until then.

All that being said, “new you” was and still is my favourite track on the album and the one I point to whenever the album comes up in conversation. A double barrelled shotgun of plodding bass and funky drumming, looping guitars that soar and dive, and Blinda Butcher’s ghostly vocals. It is a song in constant climax – no ups, no downs – just pure joy as noise consummated. It is My Bloody Valentine and it is good.